Tag: Techniques and Materials

 

From Studio to The Web: Online Marketing Strategies for Artists

From Studio to The Web: Online Marketing Strategies for Artists

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I recently purchased the book “From Studio to The Web: Online Marketing Strategies for Artists” and I must say, I am beyond impressed. As an artist, I have always struggled with promoting my work online and reaching a wider audience. However, this book has provided me with valuable insights and techniques to effectively market my art on the internet.

The author, a fellow artist and online marketing expert, has a clear understanding of the challenges artists face in today’s digital age. The book is well-written and easy to follow, making it a valuable resource for artists of all levels. The step-by-step guide takes you through the process of building a strong online presence, from creating a professional website to utilizing social media platforms.

 

What sets this book apart is the emphasis on strategies specifically tailored for artists. I appreciate the focus on creating a unique brand and showcasing one’s artistic identity through online platforms. The book also delves into the importance of effective communication with potential buyers and building a loyal customer base.

 

One of my favorite sections was the chapter on leveraging e-commerce tools. The author provides practical tips on how to set up an online store and make the most out of selling art through various platforms. I found this to be extremely helpful in expanding my reach and making my art more accessible to a wider audience.

 

Overall, “From Studio to The Web” is a comprehensive guide for any artist looking to establish a strong online presence and market their work effectively. I highly recommend this book to all artists, whether just starting out or looking to improve their online marketing skills. It is a valuable investment that will definitely pay off in the long run. CLICK HERE or IMAGE BELOW TO PURCHASE

Born in Kansas City, Missouri and raised in Independence, Missouri. Lloyd studied art in high school and college where he was blessed to win numerous art awards and ribbons. In Missouri he studied under the late artist Andrew Thoman.
After one year of college Lloyd migrated to Southern California and studied under California artist Bert Carter. Lloyd entered many art shows where I continued to win ribbons for my work, as well as selling co-oping with four other artist in an art gallery in Laguna Beach, California. A couple of years later opening a gallery / art supply store in Canoga Park, California.
Lloyd’s oil paintings hang in hundreds upon hundreds of private collections throughout the United States, Canada, the United Kingdom,  Germany, France, Slovakia, New Zealand, and Switzerland.
In 2007 he moved to Treasure Island, Florida where Florida’s west coast now seem to influence his beach themed paintings. In 2013 he moved to the Siesta Key – Sarasota area and close to his son, daughter in law and granddaughter, where they have invigorated him to continue capturing God’s palette.

From Studio to The Web: Online Marketing Strategies for Artists by Lloyd Dobson Artist

From Studio to The Web: Online Marketing Strategies for Artists by Lloyd Dobson Artist

I recently read From Studio to The Web: Online Marketing Strategies for Artists by Lloyd Dobson Artist and I must say, it completely exceeded my expectations. As an aspiring artist, I was looking for a comprehensive guide on how to effectively market myself and my work online, and this book delivered just that.

Dobson begins by providing a thorough understanding of the online landscape and how it has become an essential platform for artists to connect with their audience and promote their work. He then goes on to break down the various tools and strategies that are crucial for building a successful online presence, including websites, social media, email marketing, and more.

One of the things that stood out to me about this book is Dobson’s use of real-life examples and case studies. It made understanding the concepts much easier and helped me see how I could apply them to my own artistic career. Additionally, the author’s writing style is clear, concise, and engaging, making it an enjoyable read from start to finish.

I also appreciated the practical tips and advice offered throughout the book, such as how to optimize images for online viewing, how to create engaging content, and how to measure and track success. These insights have been tremendously helpful in guiding me through the overwhelming world of online marketing.

From Studio to The Web not only provides valuable advice on how to market oneself as an artist but also emphasizes the importance of staying true to one’s unique style and brand. I found this particularly inspiring, as it reminded me to not lose sight of my artistic vision while navigating the online realm.

Overall, I highly recommend this book to any artists who are looking to establish themselves and their work online. From beginners to seasoned professionals, there is something to be learned from Dobson’s well-researched and practical approach to online marketing. It’s a must-read for any artist wanting to thrive in the digital age.

Born in Kansas City, Missouri and raised in Independence, Missouri.  I studied art in high school and college where I was blessed to win numerous art awards and ribbons. In Missouri I studied under the late artist Andrew Thoman.
After one year of college I migrated to Southern California and studied under California artist Bert Carter. I entered many art shows where I continued to win ribbons for my work, as well as selling oil paintings to hundreds of clients throughout the United States, Canada, the United Kingdom, Germany, France, Slovakia, New Zealand, and Switzerland.
In 2007 Lloyd moved to Treasure Island, Florida where Florida’s west coast now seem to influence my paintings. In 2013  moved to the Siesta Key – Sarasota area and close to his son, daughter in law and granddaughter,  where they have invigorated Lloyd to continue capturing God’s palette.