About eFootwear
With this philosophy in mind, John Elison Sr. built what is now known as eFootwear.

eFootwear is a family-owned and operated business with over 40 years of sales experience in the athletic footwear industry. Originally called Brookhaven Sporting Goods, eFootwear has been a Delaware County fixture since 1982. With all his savings and a lot of hard work, John Elison Sr. opened a little “hole in the wall” sneaker store on Dutton Mill Road. Working full time for Conrail, John worked nights and weekends selling sneakers.

In the beginning, it was tough for John and his wife, Theresa. The little “sneaker store” (as it came to be known by area residents) was minimal inside and out. A fresh coat of paint, a patchwork of remnant, carpeting on the floor and wooden shelves, built by John himself, was all there was to the store, but it worked! His philosophy was simple: buy the building cheap, fix it up to be functional, not fancy, and sell popular brands at competitive prices. With his savings, he bought the building, fixed it up himself and worked it by himself and his wife. There were no loans taken out and certainly no government help to get him started. His philosophy along with his determination and hard work paid off!

Working together, John and Theresa were able to put four children through Catholic School and help send their three sons to private colleges where they all earned degrees. As their sons grew, they became Brookhaven Sporting Goods’ first employees, working part time. Eventually, all three sons went full time into the business and helped it evolve and grow.

Brookhaven Sporting Goods changed its name to eFootwear in 1996. In 1997, eFootwear launched a website and has become very successful, continuing to grow in popularity. Fitness Magazine named EFootwear.com “one of the best internet sites for great shoes at a great price”.

In 2008, eFootwear purchased the old Brookhaven Fire House, now housing a small outlet center. The ‘hole in the wall’ store on Dutton Mill Rd still exists, selling athletic shoes, sandals and boots. Today, eFootwear runs a successful Team Sales Division with sales high enough to make them one of Nike and Under Armour’s biggest Team Dealers on the East Coast!

eFootwear family’s commitment is to save you time and money. Their customer service representatives are knowledgeable and can answer any questions that you might have about style, fit or availability – just ask!

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